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JOHNNIE WALKER

- PARALYMICS -

Launched during the London Paralympics, by using the uniqueness of pictophonetic Chinese characters to form inspirational headlines which omit the set of strokes for “hand”, “foot” or “eye”.They are still comprehensible and convey the message of conviction in spite of these omissions, compounding the achievement of Paralympians.

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 “HANDS” PRINT 

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Translation:

Use persistence and determination to define your fate. 

As long as you have conviction. Keep walking.

eye-final.jpg

 “EYES” PRINT 

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Translation:

My eyes can’t see, but my heart is staring firmly on my dream.

As long as you have conviction. Keep walking.

leg-final.jpg

 “LEGS” PRINT 

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Translation:

Set, start, jump over your nightmare. Leap towards your dream.

As long as you have conviction. Keep walking.

 “BLACK SCREEN” FILM/RADIO 

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"I can't see the world, so let the world see me"

Johnnie Walker. Keep walking.

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