As universal outlets of self-expression, music and makeup bring together unique individuals and voices across the globe. This 11.11, Maybelline wants to bring out the cool rebel in every girl by launching a limited edition collection that’s inspired by music. The exciting collection includes Fit Me Foundation, HyperSharp Liner, Ultimatte, Superstay Matte Ink, and City Mini Palette.

The world of MUSIC and MAKEUP will collide to free your creativity, encouraging you to transform big and express loud. In an amped-up world led by the uber cool girl group Itzy, we invite you to come express yourself, change your look, dance, sing, let loose, be you. Come Free The Beat with us!

- FREE THE BEAT -

DOUBLE 11 SHOPPING FESTIVAL

HOUSE OF BEATS

In the super stylized House of Beats, we see each Itzy member rocking out to their hit-song, “Mafia” – dancing, playing, and applying colorful Maybelline faves. This is a welcoming place where they gather to release their creativity and transform their looks, showing us what it truly means to Free The Beat.